Processing Homophones Interactively: Evidence from eye-movement data

The Processing of Humor Advertisement: Evidence from Eye Movement

Verbo-pictorial humor advertisement induces deeper thinking and invokes the feeling of amusement. Present study aimed to investigate the influence of types of verbo-pictorial ads and humor by the analysis of eye movement. Participants were 67 undergraduates, experimental design was 2 (advertisement type: humor and literality) [U+F0CD] 2 (stimulus type: slogan and pictorial information) within-s...

Influences on spelling: evidence from homophones

as a test case to examine the roles of phonology and morphology in the spelling process. We introduced university students to novel meanings of spoken forms, for example, presenting /fid/ as a rare word 10 for a type of furniture. We asked whether participants avoided spelling the new word as ‹feed›, instead using alternatives such as ‹fead›. Although participants produced some alternative spel...

The integration of parallel and serial processing mechanisms in visual search: evidence from eye movement recording.

We examined timing and scanning paths of eye movements during a visual search task, in which subjects had to detect, as quickly as possible, the presence or absence of a target among distractors [Q-like element among O stimuli (QvsO) and vice-versa (OvsQ)]. According to an influential theory [Treisman, A. & Gelade, G. (1980) Cognitive Psychol, 12, 97--136; Treisman, A. & Sato, S. (1990) J. Exp....

Attention, information processing, and eye movement control

1 Since Ralph Radach provided extremely valuable support and comments during the course of writing, the first two authors decided to adopt him as a co-author of this paper.

Spanish-English code-mixing at the Auxiliary Phrase: Evidence from eye-movement data